Indifi helps small businesses in India gain access to credit through a marketplace platform. Indifi takes a segment-specific approach to product and credit design, and partners with supply chain aggregators in these segments. These partnerships provide Indifi with market access as well as transaction data in relation to SMEs, which augments traditional credit parameters. Indifi has over 30 top-tier data and origination partnerships across segments such as travel, hospitality, retail and e-commerce. On the supply side, Indifi has partnered with over 10 bank and non-banking lenders. Diversity of lenders helps in driving a higher fulfilment rate on Indifi’s platform. Indifi enables lenders to access customers in underserved segments by providing rich segment-specific data and credit analytics. In the process, Indifi retains control of product design and the full lifecycle of customer experience. Currently over 100 people strong, Indifi was founded in 2005. Indifi is backed by reputed investors including Accel Partners, Elevar Equity and Omidyar Networks.